P3o training utilizes a concept containing three points: portfolio, program, and project. Business Analysis Training goes beyond the concepts and questions the results of implementation. Change Management Training recognizes that we live in a fluid business environment and leadership needs to bring about change.

P3o training supports a business entity’s formalized structure to accommodate progress and change within an organization. One highlight of p3o training appears to be the emphasis and detail given to each of the three elements in p3o: Portfolio, Program and Project. Management creates a succinct Portfolio of business objectives and outputs. Programs (Programmes) are the specific points of setup, such as establishing markers for performance output. Project structure is management’s detailed task and review of each step completed from point one to finish.

Business Analysis Training marks the review and research steps that should be taken at pre-selected points to determine if output growth and profits are meeting company goals. In cases where the goals are being met, careful analysis identifies which points should be stressed to maintain or improve outcomes. In cases, where outcomes fall short of expectation, analysis determines where the bottlenecks occur and what should be corrected.

Change Management Training identifies and teaches the best means of looking at present needs for change and improvement, as well as determining where present actions can be focused to contribute success in the future. The future is full of unknowns so Change Management involves focus and re-focus with time.

Look Inside

The rumoured iPhone ringtone approach – dubbed ‘sideloading’ – is expected to hit ringtone revenues hard for mobile phone marketing companies.

In reaction, innovative ringtone services like ReVoice™ Singtones (www.singtonescom), from UK company Synchro Arts, are marketed to help ensure the iPhone’s arrival doesn’t signal the end of a lucrative industry.

Singtones let people record their favourite tracks, and their singing is then ‘fixed’ so even the tone-deaf sound great. Their enhanced vocal is mixed with a backing track and can be sent to mobile phones to use as a unique personalised ringtone and caller ID.

Andrew Bud, vice-chairman of the Mobile Entertainment Forum, exemplified the current view of many industry doom-mongers when he recently suggested that “the ringtone business is in peril now because the operators have allowed into the market mobile phone marketing which can sideload MP3s and use them as ringtones”.

Where Bud sees ‘peril’, Singtones creators’ boss, Jeff Bloom, senses an opportunity for the industry to be innovative.

‘The challenge now is for ringtone providers to deliver fun, distinctive and useful new concepts,’ says Bloom. ‘We’ve always felt that whilst standard ringtones offer mobile customisation, what people really want is personalisation. For example, Singtones offer perfect caller-IDs. Having a friend or one of your kids sing to you when they call is great fun. It’s also useful to know who’s calling without having to reach for your phone. No downloaded chart track can offer that level of personalisation.’